PINKO marketing belongs to the people... The password to this wiki is clu3.
This is the new age of marketing post-Cluetrain:
PINKO MARKETING
When I say 'post-Cluetrain', I am merely paying respect to Doc, Chris, David and Rick for authoring the Cluetrain Manifesto. Not that we've moved beyond anything...hell, much of the world hasn't even caught up! What I'm talking about is taking the principles of the cluetrain and:
- Giving solid examples of how it has been sucessfully implemented
- Acknowledge that 7 years later, The Cluetrain can be built upon with the new tools that are being built and distributed in the commons. Cluetrain itself was a reflection of all that had come before it, including User Groups and buying clubs, collectives, co-ops, and other institutions.
- Bring it to a new level of the conversation...one which acknowledges that it doesn't matter whether you (as the marketing director) are part of it or not...and that this may be the most powerful level of all
...because there is no "consumer" anymore. We are in the age of peer to peer power over all other forms of messaging. Producer to producer. There are no passive parties in this new world. No longer is word of mouth merely a powerful tool, it is quickly becoming the only trusted source of information. The internet, mobile and other advanced forms of communication are allowing communities to form and gain power more quickly than ever.
It is time that we not only listen to the community voice, but we pave the way and reward those voices for existing.
There are a couple ways to contribute to this project
- Add your comments, stories, suggestions, resources, etc. to this wiki - the password is clu3.
- Join the Pinko Marketing discussion group:
- Join the #pinkomarketing discussion on IRC (internet relay chatroom):
Download the software here: Colloquy for Mac, Chatzilla for PC, or XChat for Linux.
On irc.freenode.net, join the chatroom #pinkomarketing
- Spread PinkoMarketing
- Spread PinkoMarketing in other languages ! In French, help on La Voie du Pinko if you have some skills in french translation/localization.
Comments (4)
Anonymous said
at 6:54 am on Mar 23, 2006
If you look around, this philosophy is embedded in other places and other cultures. For me, this is why the message is particularly aimed at western culture, especially US culture.
If you change some of the tone and rhetoric (not criticizing, but there is a style of language, no?), you will find values that are shared amongst many traditions and peoples. I find that interesting. Are we about to rediscover something fundamental about ourselves by rejecting the dominant corporate mindset?
Tara Hunt said
at 4:35 pm on Mar 24, 2006
This is awesome, Anonymous. I am currently adjusting...and always open for discussion.
Being a wiki...I hope you can help me 'wordsmith' some of it (or at least put suggestions for particular passages you think require adjustments).
Tara Hunt said
at 3:29 pm on Mar 27, 2006
Homepage: http://groups.google.com/group/pinkomarketing
Group email: pinkomarketing@googlegroups.com
Description:
Anyone interested in having conversations about Pinko Marketing.
karen said
at 7:15 pm on Apr 12, 2006
I think "Pinko Marketing" is catchy. Half the battle is getting people's attention.
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